The third largest economy in the
world, Japan, was once the powerhouse of manufacturing; be it cars, machines or
hi-tech electronics. Japan was at the forefront of manufacturing technology.
Japanese firms were at the helm of global markets. Electronic firms like Sony
and Panasonic; car manufacturers Toyota, Honda and Nissan were the pride of the
nation. The decades of 70s and 80s were Japans decade of dominance in world
trade. But the Japanese castle began to crumble and fall in the 90s; also known
as the ‘lost decade’ of Japan. A strong Yen and rising costs made Japanese
firms less competitive. Rise of neighbouring countries like South Korea and
China further diminished Japans position of strength. Today, Japan’s
manufacturing industry is in a crisis and questions are being asked about how
it will survive in this highly competitive world market.
Japan’s problems are a plenty,
some internal and some external. A strong Yen has been a pain for the Japanese economy
since a very long time. Bank of Japans sporadic attempts to control the
currency have been far from successful. The countries corporates also suffers
from a peculiar cultural effect, called the Galapagos effect. Japanese
companies tend to focus too much on the local consumers unique needs, and
thereby end up making sophisticated and over-engineered products which can’t be
sold elsewhere in the world. Its labour friendly laws also hamper local
investment. Government policies have always favoured manufacturing sector,
neglecting other areas of economy like financial services etc. Monopolies in
power sector have resulted in high electricity prices, which dent the
profitability of these firms. All these factors have contributed to the fall of
the Japanese economy and the Japanese corporates.
Nowhere else has the problem been
more significant than in the countries electronics industry. Sony, Panasonic,
Hitachi and Toshiba had a combined market capitalization of $256 billion at the
end of year 1999. By 2011 their combined market cap had fallen to $79 billion.
This is a very alarming drop. The gravity of the situation is more evident when
we look at how the competition has progressed over the same time period. Apple
and Samsung had a combined market cap of only $51 billion. However at the end
of 2011 their combined market cap had zoomed past $500 billion. Further, the
operating profits of Japans major electronics companies will come to only 2% in
the year ended March. This is dismally low compared to the double profits of
Apple and Samsung.
Japanese corporates are known to
spread their resources too thin over a number of products. That is a problem
faced by many of these companies which were once leading innovators in their
field today have lost product focus and competitive advantage. Overseas
technology collaboration deals with Taiwanese and Korean firms have also been
blamed for loss of competitive advantage of Japanese firms.
Many a steps are being proposed
and taken to prevent further decline of the manufacturing industry. An idea
that has been gaining ground is the merging of companies to form national
champions which will have the scale and financial muscle to compete with global
rivals. The recent merging of the small and medium sized businesses of Sony,
Hitachi and Toshiba to create Japan Display is a classic example. The combined
entity will sit on 20% market share which is more than the combined market
share of Samsung and LG display. Plans are on to merge more such struggling
units to create more national champions. But merging struggling units is not
the only way forward.
Japan needs to take steps to
liberalize its economy. It must open up its corporates to foreign competition. Its
policies have long supported the weak corporates from falling. The extremely
labour friendly policies need to be liberalized too. Japan has one of the
highest corporate tax rates in OECD nations. Monopolies in sectors like power
needs to go to reduce the input costs for the industry. However, what many
observers of Japan feel is that there is need to bring a shift from
manufacturing to service industry. This
is easier said than done, as manufacturing was brought about Japans miraculous
recovery post the World War II. Even then, as the world economics change and
major companies are going beyond their countries boundaries, seeking cheaper
destinations of manufacturing, more and more Japanese firms will have to do the
same. Statistics also say that companies which have moved part of their
operations overseas are in a better shape than those who haven’t. Maybe going
beyond manufacturing is where the future lies for Japan.
good research!
ReplyDeleteThank you sir
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